Case Study: Old Spice
“Fresh” is the opposite of “old.” And “mentally retreating to an exotic tropical beach via something you rubbed on your armpits” is the opposite of “musky.” Success.
Video: How I leveraged my dislike of jargon into this game-changing PSA
After reading for what felt like the bazillionth time that someone leveraged game-changing ideation into actionable best-in-class curation to incentivize stakeholders, I decided to create a video to illustrate how jargon is the wrong choice—the easy way out.
Social Campaign: Doggo Is Not Impressed
U.S. Bank asked us to create a holiday campaign promoting mobile payments. “Doggo is not impressed” draws on meme-speak and humorous imagery to contrast customers’ excitement about all the ways U.S. Bank makes the holidays easier with all the ways Doggo is not impressed.
Copywriting and creative strategy for web, social, and email.
Longer form brand and marketing content like blog posts, articles, and case studies.
Fiction, creative nonfiction, and poetry.