Case Study: Old Spice
“Fresh” is the opposite of “old.” And “mentally retreating to an exotic tropical beach via something you rubbed on your armpits” is the opposite of “musky.” Success.
Video: How I leveraged my dislike of jargon into this game-changing PSA
After reading for what felt like the bazillionth time that someone leveraged game-changing ideation into actionable best-in-class curation to incentivize stakeholders, I decided to create a video to illustrate how jargon is the wrong choice—the easy way out.
Social Campaign: Doggo Is Not Impressed
U.S. Bank asked us to create a holiday campaign promoting mobile payments. “Doggo is not impressed” draws on meme-speak and humorous imagery to contrast customers’ excitement about all the ways U.S. Bank makes the holidays easier with all the ways Doggo is not impressed.
Poetry & Fiction