Articles
Breakaway brands of 2009
What does a breakfast cereal have to do to break out of the (cereal) box? How does Dog Whisperer help differentiate a venerable media stalwart? And what does celebrity gossip have to do with Super Bowl parties? These are the stories behind some of today’s most successful brands. They are the brands that broke away from the pack—and they may surprise you.
Read this article at landor.com
The Whips and the Whales
Man, do I miss the beaches of Southern California in the early 1960s! There’s this one day I remember particularly well: It’s windier than usual, the sky dark and almost sinister. And this guy, who hangs out with a crowd called the Whips and the Whales, invites us to hang out in his garage. When we get there, he has
The future of marketing: Insights from the Economist’s seventh annual marketing forum
In today’s depressed economy, “frugal” is more than a fad—it’s a required way of life for many. Marketing budgets are being cut to the quick, and customers are closing their wallets to all but the most relevant necessities. Amid all this doom and gloom you might think the mood in the room would have been darker at the Economist’s seventh annual marketing forum, held on March 17 and 18 this year in San Francisco.
Read this article at landor.com.
A Spy in the House of Love: On A Post-Privacy, Post-Tech Future
On Tuesday, January 20, 2009, the entire world watched one man. The swearing in of Barack Obama as 44th President of the United States left American eyes misty and touched hearts around the globe. “This is the meaning of our liberty and our creed,” the new President said that day, “why men and women and children of every race and