Marketing
Facebook, Apple, Netflix Top 2011 Breakaway Brands List
If Landor Associates’ 2011 Breakaway Brands list proves anything, it is this: Younger isn’t necessarily better, stronger or more relevant. This year’s list of Breakaway Brands comprises both contemporary and classic brands. Now in it’s sixth year, the Breakaway Brands Study offers a unique look at U.S. brands that have exhibited sustained, quantifiable increases in brand strength
Read the rest of the article on Forbes.com.
Sim City 3000 print ad
I wrote this headline when I was 15. The reference was slightly more contemporary at that time.
Breakaway brands of 2009
What does a breakfast cereal have to do to break out of the (cereal) box? How does Dog Whisperer help differentiate a venerable media stalwart? And what does celebrity gossip have to do with Super Bowl parties? These are the stories behind some of today’s most successful brands. They are the brands that broke away from the pack—and they may surprise you.
Read this article at landor.com
The future of marketing: Insights from the Economist’s seventh annual marketing forum
In today’s depressed economy, “frugal” is more than a fad—it’s a required way of life for many. Marketing budgets are being cut to the quick, and customers are closing their wallets to all but the most relevant necessities. Amid all this doom and gloom you might think the mood in the room would have been darker at the Economist’s seventh annual marketing forum, held on March 17 and 18 this year in San Francisco.
Read this article at landor.com.