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Facebook, Apple, Netflix Top 2011 Breakaway Brands List
If Landor Associates’ 2011 Breakaway Brands list proves anything, it is this: Younger isn’t necessarily better, stronger or more relevant. This year’s list of Breakaway Brands comprises both contemporary and classic brands. Now in it’s sixth year, the Breakaway Brands Study offers a unique look at U.S. brands that have exhibited sustained, quantifiable increases in brand strength
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Breakaway brands of 2009
What does a breakfast cereal have to do to break out of the (cereal) box? How does Dog Whisperer help differentiate a venerable media stalwart? And what does celebrity gossip have to do with Super Bowl parties? These are the stories behind some of today’s most successful brands. They are the brands that broke away from the pack—and they may surprise you.
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The future of marketing: Insights from the Economist’s seventh annual marketing forum
In today’s depressed economy, “frugal” is more than a fad—it’s a required way of life for many. Marketing budgets are being cut to the quick, and customers are closing their wallets to all but the most relevant necessities. Amid all this doom and gloom you might think the mood in the room would have been darker at the Economist’s seventh annual marketing forum, held on March 17 and 18 this year in San Francisco.
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Landor’s 2010 trends forecast: Market trends and their impact on brands
In 2009, bling-bling officially conceded to bargain bin. Companies began touting chic “recessionista” style, and we gathered around the family dinner table to celebrate our return to basics. Sobered and shaken, we said goodbye to copious credit and settled into the careful-with-cash lifestyle.
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