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The future of marketing: Insights from the Economist’s seventh annual marketing forum
But, as Bob Thacker, senior vice president of marketing and advertising for OfficeMax, so eloquently summarized, “I don’t know any successful marketer who is a pessimist.”
Indeed, the forum theme, “Managing for the present, preparing for the future,” might have been simplified to “making lemonade.” The most pervasive themes in all the panels and presentations were digital media, back to basics, and, as a subtheme, transparency. These tactical plans could be thought of simply as symptoms of slashed budgets, but the consensus was that they just work.
Enter the era of lemonade.
Read this article at landor.com.