Check "prenup" off your wedding to-do list

When a legal services company launched an affordable prenup product they wanted to present it as being for all engaged couples. For one of the email campaigns, I recommended the concept of a wedding to-do list. This portrays prenups as just another item to check off during wedding planning—another task to after tasting cake and ordering flowers. The list concept and friendly tone of the copy emphasizes both how easy this company’s prenups are to create, and de-stigmatizes the idea of prenups in general.