U.S. Bank Business Edge

U.S. Bank asked Clock Four to re-concept and re-design their Edge website, which promotes their business credit cards. To help prospective customers see how a U.S. Bank credit card could make running their business easier, we created owner-characters who run a variety of small businesses, determined which card would best suit their needs, and wrote their stories. We paired each story with a breakdown of points and rewards to further demonstrate the benefits of each type of card.